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Online Business Reputation Management

Published 11/24/2011 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? gives users a way to monitor and analyze their online reputations. The application works in multiple languages, including English, German, Spanish, Dutch, Catalan, Polish, Russian and Italian. Any comment in one of these languages is used when compiling the user’s Rankur analysis. The application monitors discussions about the user’s brand by analyzing text to see which topics are most discussed based on the user’s query. The user can view trend graphs and see a complete search history. Rankur also includes a few different search options that are targeted to specific needs. Users can search for local business reputation, website link building, brand reputation and personal reputation. Reports can be instantly generated. Other features include new trending topic alerts that can be set up to detect negative content.

Rankur screenshot
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What is the history and popularity of the app?

Rankur in July, 2011. The application hasn’t been widely discussed on the web and seems to be one of the lesser known tools available to businesses. That being said, many users have found that Rankur makes online reputation management much easier by setting up alerts and instant reports that help the user analyze their current standing before deciding how to improve it. The current version includes a number of valuable tools that can a give a company the ability to build a solid, positive reputation.

What are the differences to other apps?

Online reputation monitoring has become a big deal in recent years. Many businesses have discovered that the internet can be a powerful ally, as long as they have it on their side. Tools like Rankur are nothing new at this point. Some offer new ways to handle the task of online reputation management. For the most part, Rankur provides many of the same features that its competitors offer. This is partly because these types of tools work effectively. What makes Rankur different is that it scans review sites for local businesses and has an unique topic extraction method.

How does the web app look and feel to use?

Rankur is intended for professionals and companies, and that really shows through its tidy user interface. The application uses very subtle hints of color and a clutter free design to give professionals a place to gather information without unwanted fluff or brightly colored graphics to get in the way. Line charts are displayed with hints of color, but remain primarily grey. Although Rankur isn’t entirely beautiful, it manages to get the job done with minimal distractions.

How does the registration process work?

A new user can get started by clicking either the red “Sign Up Free!” button along the right hand side or the “Sign Up” link in the upper, right hand corner of the Rankur homepage. Doing so takes the user to the registration form. The form requires a preferred membership plan, email address, login name and password. Users can add their telephone number and a promo code if they have one (however these are not required). A check box at the bottom of the form is automatically selected to sign the user up for Rankur emails. The user must uncheck the box to opt out.

What does it cost to use the application?

Rankur offers five membership options to its users. The first is a free plan which includes one saved search, analytics tools, sentiment analysis, topic extraction, influence metrics and email alerts. The Basic plan costs $14 per month and includes 10 saved searches and an AdWords voucher. The Business plan costs $24 per month and includes 30 saved searches. The Agency plan costs $98 per month and includes 150 saved searches. An Unlimited plan is available that includes unlimited saved searches and custom branding. The user must contact Rankur to discuss an Unlimited plan quote.

Who would you recommend the application to? is aimed at professionals and businesses that need to stay on top of their online reputation. The application includes five diverse membership plans which can accommodate businesses of all sizes, from the very small to large companies. Users can set up alerts and see which topics are trending in their industry. The website also compiles reports that can help the user decide how to promote or improve their online reputation.

  • Users can choose between one free and four paid membership plans
  • Trends show the user what brand-related topics are most discussed
  • Alerts let the user know when negative brand content is discovered
  • Multiple languages allow users to monitor international reputations
  • Queries allow users to target specific areas, such as personal and local online business reputations

Rankur video

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Rankur pricing

FREE - Permanently free version
Cheapest plan (per month) : $14.00
(10 saved searches)
Most expensive plan (per month) : $98.00
(150 saved searches)




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